Homework really helps. Some retailers up prices from August through to October so they can offer supposedly amazing discounts on Black Friday, so don’t be fooled by such moves. 

They’re particularly prevalent in expensive consumer electronics such as TVs or laptops with product numbers rather than names, with products that were dropped down to a great bargain price suddenly being pushed back to their MSRP again. 

It’s also a very good idea to be flexible: for example, if you’re interested in a Samsung 4K TV it’s best to think about the features you want rather than a specific model number: the BRV553ABD34-82C-9218-X may not be discounted on Black Friday 2022, but an almost identical set with the specification you want probably will be.

So do your research on what matters and we’ll do our best to give you the right comparison needed.

However, don’t be fooled into thinking that something that looks like a five-star set is the same but cheaper – certain elements (often with regards to screen quality or image processing) won’t be as high quality to achieve that lower price point.