We tend to divide beauty purchases into two categories: high-end and low-end. While these categories exist, the notion that the luxury ones must be costly is simply a myth. There are lots of high-end items on beauty store shelves that don’t cost a dollar more than $25, and we’re not just talking about minis and samples. Many of them, in fact, are the types of items that can radically transform a beauty appearance or skincare routine—a glow-boosting bronzer, a skin-perfecting serum, a stay-all-day setting powder… you get the idea.
To prove it, we’ve gathered a roundup of 10 under-$25 best-sellers from around the web, including makeup and skincare staples alike. From a game-changing blush to a cult-favorite anti-wrinkle patch that costs less than your fancy latte, scroll on to shop the indulgent but affordable buys that can completely transform your routine.
Rare Beauty By Selena Gomez Soft Pinch Liquid Blush
Verb Ghost Weightless Hair Oil
Forget The Filler Overnight Lip Plumping Mask
Brazilian Touch Hand Cream
Hyaluronic Acid 2% + B5 Hydrating Serum